Local I’a was established to increase the awareness of where our seafood comes from, highlight our hard working pono fishers, and provide healthy local seafood. We take a quadruple-bottom line approach, seeking to create positive environmental, social, economic, and cultural changes in our island community. The overarching goal of our business is to support sustainable fishing livelihoods by increasing the value of local fisheries, improve consumer access to fresh, local, responsibly caught seafood, and preferentially source from sustainable fisheries that are well-managed and can provide seafood for future generations.