Paniolo Cattle Company is Parker Ranch’s local grass-fed beef program. "Paniolo" harks back to an era when King Kamehameha III brought Mexican Vaqueros to share their knowledge of riding and roping. Their cattle are born and raised on the islands of Hawaii and hand-selected from historic ranch herds. Benefiting from the ideal weather, their cattle roam the fertile lands of the Hawaiian Islands and graze on a wholesome diet of nutrient-rich grass (Kikuyu and Pangola) found in pastures expertly managed by Paniolo, who ensure that their cattle are always eating the best.

Parker Ranch utilizes rotational grazing methods to promote soil regeneration and tends to their cattle regularly to guarantee they are healthy and well cared for. Their Paniolo continuously evaluate the cattle for genetic development, selection, and breeding to ensure superior quality. The cattle are finished on a mixture of grass and high-energy forage to maximize weight gains and provide a superior, consistent product for the market year-round. Their pasture-based system is better for the environment, animals, and humans alike.