Cultivate Hawaiʻi is Merlin and Katie Edmonds, two friends with the shared passion of nature, design, conservation, and entrepreneurship. They are also family ever since Katie married Merlin's brother and became a true part of the Edmonds ʻohana.

Merlin is the amazing creative force behind their towels. Born and raised on Kauaʻi, he began painting as a young child, and before their towels was known for his incredibly detailed fine art (which you can see here). As the years passed he wanted to create art that everyone could enjoy without having to buy expensive prints, and has since cultivated the simple style you see today that allows everyone to enjoy art in their homes.

When they started Cultivate Hawaiʻi, they did so knowing they would only offer products made with quality and integrity. Products that not only met their standards for inspiring creativity and beauty, but also met their environmental and worker-rights based standards for production. That's why they work hard to ensure each product they sell won't harm you or your family through chemical burdens, nor will with they harm the planet or the people that make them.

They are here excited to offer a line that we are proud to give as gifts or place in our homes, and you will be too.