Aloha Alfajores, founded by Andrea Benjumea Smith in Hawaiʻi in 2020, began with the aim of covering basic expenses while offering consumers a unique and high-quality product. Over time, Andrea recognized the brand's potential and undertook a significant rebranding in 2021 to expand its impact and reach. Despite being rooted in Hawaiian culture, Aloha Alfajores has garnered global acclaim for its attention to detail and exquisite taste, fostering a community around its message of sweetness and connection. Looking ahead, Aloha Alfajores is poised to continue its growth, sharing its brand message with diverse cultures and captivating hearts worldwide.