Created by friends Gretchen Wetzel and Devin Asch as an alternative to chemical-laden bath products, the all-natural soaps are handmade in Kalapana using fresh, local ingredients like coconut oil, vanilla beans and organic peppermint.

Asch, a graphic designer, creates the retro-cool packaging—cheeky 40s and 50s style graphics inspired by vintage fruit box labels with a touch of Rosie the Riveter thrown in—all printed on 100 percent recycled paper.

The soaps come in nearly 70+ varieties, from fruity options to floral scents to island-inspired styles.