Local Iʻa is a distribution and subscription-based seafood business. They source local, in-season seafood that is caught through pono fishing practices and distributed directly to chefs and consumers.

Local Iʻa was established to increase awareness of where your seafood comes from, highlight your hard-working pono fishers, and provide healthy local seafood. They take a quadruple-bottom-line approach, seeking to create positive environmental, social, economic, and cultural changes in the island community. The overarching goal of their business is to support sustainable fishing livelihoods by increasing the value of local fisheries, improve consumer access to fresh, local, responsibly caught seafood, and preferentially source from sustainable fisheries that are well-managed and can provide seafood for future generations.